Weight Management
GLP-1 therapy, considered only when your labs and history support it.
Physician-reviewed metabolic care
Compounded · Rx only
Coach + physician under one roofTraining built to your dataProvider-guided medical carePhysician lab review included
Premium Coaching · Physician-Reviewed
Train like an athlete.
Recover like a scientist.
The integrated stack
When you want a coach, you have one.
When you need a physician, you have one.
Your coach builds the program. Your physician reads the labs. They talk to each other. Same team, same app, no third-party referral.
01 / Onboard
Get your labs.
Bloodwork is delivered to your door. Results go straight to you and your physician so we can get your video consult scheduled while you work with your coach on nutrition and fitness.
* Yes, that's a Lab. Joke's on us. Puppies are way better to look at than bloodwork.
02 / Train
Daily program. Weekly check-ins.
Strength, conditioning, mobility, nutrition, all programmed to you. Your coach reviews check-ins and adjusts the next block. The physician trains alongside you, not just from a clinic.
03 / Evaluate
Physician on standby. Clinical evaluation by a board-certified MD.
When your labs or symptoms raise a real question, your coach doesn't guess. You're referred to Dr. Harrington for clinical evaluation. Same app, same team.
Medical treatments | Physician-prescribed
The full range, prescribed only when your labs warrant it.
Every protocol starts with real bloodwork and a provider evaluation. When treatment is medically appropriate, it's prescribed and filled through our licensed pharmacy partners. Product images are for illustration only.
Testosterone Therapy
Provider-supervised testosterone for men with lab-confirmed low levels: injectable or cream, dosed to your bloodwork.
Testosterone · Enclomiphene · Thyroid
Prescription only
Sexual Health
Provider-prescribed treatments for erectile function and libido, for men and women.
Tadalafil · Sildenafil · PT-141
Prescription only
Women's Hormone Therapy
Estrogen, progesterone, and thyroid support for perimenopause and menopause, guided by your labs.
Estrogen · Progesterone · Thyroid
Prescription only
Recovery & Longevity
NAD+, glutathione, and physician-prescribed peptide therapy such as sermorelin, compounded and lab-monitored.
NAD+ · Glutathione · Sermorelin
Compounded · Rx only
Hair Loss
FDA-approvedFDA-approved treatments for androgenic hair loss, provider-supervised with 90-day check-ins.
Finasteride · Minoxidil
Rx only
Transparent medication pricing
2 for $200. No bait and switch.
If your provider prescribes treatment, eligible medication combinations can be covered for $200/month, including hormone support plus a GLP-1 when medically appropriate. No fake intro rate. No long term lock in. No surprise consult fee after you have already started.
- No teaser price that jumps later
- No forced long term contract
Prescription products are provided only after a consultation with a licensed provider who determines whether treatment is medically appropriate. A consultation does not guarantee a prescription, and no product is available for direct purchase. Some products are compounded; compounded medications are not FDA-approved and are prepared by a licensed pharmacy pursuant to a valid prescription. Testosterone and other hormones are prescribed only for medically appropriate, diagnosed conditions, not for athletic performance or anti-aging. Product images are for illustration; actual medication, packaging, and labeling may vary. See full disclosures.
Physician perspective
Coach Holly is vouched for by physicians at the top of their fields.
Dr. Lorna BrudieDO, FACOG, FACOOG
Gynecologic Oncologist · Double board-certifiedNearly 30 years performing complex gynecologic cancer surgery
“I've worked alongside Kyle Holland and have been consistently impressed by his depth of knowledge, professionalism, and dedication to helping others. He's someone I trust, and I highly recommend him to anyone seeking expertise in the peptide and longevity space.”
Dr. Rekha KumarMD, MS
Weill Cornell Medicine, Endocrinologist & Associate ProfessorFounding Medical Director, American Board of Obesity Medicine · Triple board-certified · Associate Editor, Obesity · Director, Weill Cornell Obesity Medicine Fellowship
“The art of medicine is knowing where to find your next teacher. Grateful to Kyle for being one of mine.”
Dr. Haleem MohammedMD, MBA
FDA advisorChief Medical Officer, Gameday Men's Health · Board-certified Internal Medicine
“Kyle is one of the rare non-physicians who actually earns a seat at the table. He brings real scientific depth and a genuine respect for his physician partners. He collaborates instead of dictating, and that's exactly why I trust the work.”
Proof
Real people. Real protocols. Real change.
“I love our check-ins, and he's great at just really getting back to me about all my crazy questions, and I really just couldn't be happier that I decided to jump on this new health journey with him, um, and couldn't recommend him more.”
Christina Dwyer
“Coach Holly took me from this to this in six months. Enough said.”
Spencer Bowen
“If I can do it, so can you. I have been in your shoes, and this protocol changed my life.”
Coach Holly
“I was introduced to Coach Holly in February this year. I was at the worst shape of my life and had health issues due to weight gain. Coach Holly gave me a workout routine, diet plan and guidance. I followed his plan and lost 78 pounds in four months. Thank you, Coach Holly, for giving me my life back and helping me feel 10 years younger.”
Steve Hard
“A couple months ago, my seven-year-old told me I had a 'zero pack.' Not anymore, and my wife and I are just getting started. Look no further.”
Ben Whetzel
“Coach Holly helped me lose the last few pounds and build the definition I couldn't do by myself.”
Jeremiah Rosenfels
“I'm 44, a mom of three little boys and a business owner. Ten weeks in with a coach keeping me accountable, I feel better and look better than I ever have.”
Amanda Whetzel
“HollyFit has helped me reach my lowest weight in more than 20 years. Between the peptide protocol, the ongoing support, and the accountability to stay consistent with clean meal plans, I’ve finally seen the kind of progress I had been hoping for for years. I had been so focused on the process that I stopped weighing myself. When I finally stepped on the scale, I was 134 pounds. The last time I checked, I couldn’t get below 145, so seeing that number felt completely unreal. I actually started crying. It is hard to explain how long I had been waiting to feel this kind of change. I am incredibly grateful for HollyFit, the support, and a plan that finally helped me get results.”
Tracy Torhan
“You gotta get you some Coach Holly in your life. Let's go.”
Sam Walker
“My energy, my attention to detail has changed. He's just really given me such a eye-opening experience to help me grow and to be able to feel like I'm back in college again, going out and playing with my kids. So strongly recommend Coach Holly. If you're going through some of the things that I just shared with you, please give him a call, reach out to him.”
Brock Zevan
Individual results may vary. Testimonials and before-and-after images reflect individual experiences and are not guarantees of outcomes. Results depend on a variety of factors, including medical history, adherence to treatment, and individual response.
The app
Your whole protocol, in your pocket.
Training, nutrition, labs, wearables, and Coach Holly. One app, built to be lived in every day.
Your day at a glance
The tech under the hood
Built for the next decade of health.
Wearables, labs, nutrition, training, and AI-assisted coaching, all talking to each other.
Wearable data is informational and helps your coach program your training. It is not a medical device and never replaces provider evaluation.
Who it's for · Programs
Tailored Programs for every level. Pick the one that's right for you.
Every program is the app, the platform, and physician oversight. The level of coaching is what changes.
Coached by A.I.
Coach Holly Bot (A.I.)
Most popular
This is not your standard LLM. It's trained on years of Coach Holly's real conversations, emails, and texts, and it has seen thousands of protocols. It's actually who Coach Holly uses to coach himself - sometimes he worries it might be better than him, though he'll never admit it.
$99/mo
- Full app: log workouts, nutrition, wearables, everything
- Unlimited Coach Holly bot, anytime
- Builds your workout, nutrition, cardio & supplement plans
- Answers almost anything you'd ask a coach, built on years of real coaching
Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.
Get startedAlready have labs? Upload them and start today.Transferring from another provider? Your first month is free.
1:1 with Coach Bri
Coached by Bri
As Coach Holly's wife, Bri has been there for every step of the HollyFit system and knows it better than anyone.
$249/mo
- Everything in the Bot tier
- Your coach builds and runs your program
- Bi-weekly check-in by video or live chat
- With Coach Bri or Coach Holly, you get both
Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.
Get startedAlready have labs? Upload them and start today.Transferring from another provider? Your first month is free.
1:1 with Coach Jason
Coached by Jason
Ever wondered what it's like to work with Superman's trainer? Here's your chance. The former Panthers and Cardinals strength coach is one of the best in the world for high-level training.
$399/mo
- Everything in the Bot tier
- Your coach builds and runs your program
- Bi-weekly check-in by video or live chat
- Open line to your coach in the app
Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.
Get startedAlready have labs? Upload them and start today.Transferring from another provider? Your first month is free.
1:1 with Coach Holly
Coached by Coach Holly
Only 50 spots
Coach Hollywood got his name from his A-list client list - but he'd rather watch one of his clients walk down the aisle than walk the red carpet.
$749/mo
Partner or friend$1299/mo for two
ConciergeIncluded
- A direct cell line, real access, plus bi-weekly video
- A program built for you, personally
- Everything covered: bloodwork every 6 months, physician consults, and if treatment is prescribed, up to 2 medications (4 for two)
- One of the top coaches in the country
Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.
Get startedAlready have labs? Upload them and start today.Transferring from another provider? Your first month is free.
Add Concierge to any coaching tier for +$200/mo per person. If your provider prescribes treatment, the cost of your first two medications is covered. Payment never guarantees a prescription.
Questions
What people ask before they apply.
What makes HollyFit different from regular telehealth?
Most telehealth hands you a prescription after a short form and a quick video call. Nobody sees your training, your food, or your bloodwork first. HollyFit puts a coach and a physician under one roof, working from the same labs and the same dashboard, so what you get is built around you rather than a dropdown menu.
Why does it take about 15 days to start?
Because the wait is the point, not friction. Roughly two weeks of food logging, real bloodwork, and training gives your coach and physician something real to build a protocol on. Fifteen days means your care team decides on data instead of a questionnaire. That's the point of the onboarding.
What is the Earn Your Protocol pyramid?
It's how protocols are built at HollyFit: foundation first, bloodwork always. Your provider reviews your labs and history, and medical care is individualized only when, and if, it's right for you. The climb is earned evaluation, not earned medication.
Who actually writes my protocol?
Your coach builds the program and reads your check-ins. When your labs or symptoms raise a real question, Dr. Michael Harrington, a board-certified physician who trains daily himself, evaluates whether treatment is medically appropriate for you. Same app, same team, no third-party referral.
What's included in each program?
Every tier includes the full app: the program, exercise, and nutrition libraries, and wearable + lab sync. The coached tiers add a real human coach who builds and runs your program with bi-weekly check-ins, and Coach Holly's flagship tier adds a direct line plus bi-weekly video. Physician consults and lab review are included; any treatment is prescribed only if your provider determines it's medically appropriate.
Can I cancel anytime?
Yes. There's no long-term contract: 20-minute baseline call to start, no insurance, cancel anytime. The work and the care stay under one roof for as long as you want them there.
Stop guessing. Start measuring.
20-minute baseline call. No insurance. Cancel anytime. The work and the medicine, under one roof.
Apply now →